Haoge Yaofang
作者:
Qin Jialin,Zhang Hao,Qiu Junjie
委托方/指导老师:
/
国家/地区:
China
参赛类别:
PROFESSIONAL
参赛单位:
HAOGE TYPE

Finalist

Finalist

Simple, quiet, humble and free-spirited, the Hao Ge font body embodies the ancient and rustic beauty after being eroded by time. In terms of structure, it continues the natural and expansive framework of cursive script, emphasizing the stability of the character shapes and the plain proportion; in terms of pen shape, it uses rough lines and ancient and clumsy turns to echo the aged feeling of the handwriting; in terms of details, through the subtle handling of the mottled texture, the deliberate decoration appears unpretentious and presents a natural and balanced effect; in general, this font combines the authenticity of the writing with the visual tension of decoration, being both ancient and rough yet retaining a quiet and reserved nature. It is suitable for applications such as cultural and creative products, museum exhibitions, brand visual identity, packaging design, film subtitles, art publications, and space guidance in a retro atmosphere.