作者：

Yang Xinzhong,Zhang Hao,Qin Jialin,Qiu Junjie

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

HAOGE TYPE

Strong and powerful, stable and eye-catching. Hao Ge Zhong Song is a title style of Song typeface that exudes a sense of strength. In terms of structure, the layout of the characters is full, the center of gravity is stable, and the shape presents a square and geometric sense, which is both rigorous and orderly, yet has a strong visual impact. The overall line distribution is uniform, and the horizontal and vertical strokes demonstrate a decisive and efficient temperament. The handling of the turning points is simple and neat, avoiding excessive decorative details, making the font more pure and practical. In terms of pen shape, the strokes are thick and bold, inheriting the characteristics of the revolutionary slogan style from the last century. The starting strokes are simple and sharp, and the ending strokes of the horizontal lines adopt an arc shape, with gentle lines neutralizing the overall strong momentum, adding a touch of warmth. The drawing treatment is ingenious, balancing writing performance with unique visual memory points. In terms of details, it combines hardness and softness, with both roughness and fineness. It is both dignified and eye-catching, as well as warm and substantial. This font combines strength and vitality, while also lacking a sense of friendliness, and is suitable for various scenarios such as advertising signs, promotional slogans, food and beverage, retro Chinese culture, e-commerce promotion, and publishing dissemination.