作者：

Zhang Hao,Qin Jialin,Qiu Junjie

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

HAOGE TYPE

Old photos of summer, with a warm touch. Haoge Shengxia Song is a single typeface with a distinct retro style. Its inspiration comes from the form of Song typefaces in the prints of the past century. It forms a unique balance between the nostalgic atmosphere and contemporary design consciousness. The overall temperament of this font is simple and persistent, as if carrying the temperature and memories after time's sedimentation, presenting a visual style that is not deliberately embellished but highly emotionally infectious. In terms of the font structure, Haoge Shengxia Song adopts a slightly thin and long character proportion, making the overall outline appear slender and rhythmically rich. In the outer contour processing, the deliberate retention of the mottled, uneven texture presents a visual effect similar to hand-drawn or old printed materials, making the font more humanistic and with historical traces. In terms of the pen shape and pen stroke details, the starting stroke processing of this font is plain and restrained, carrying a slow and firm writing sense. The key strokes such as strokes, hooks, and strokes are retained in the writing logic while incorporating decorative changes with design consciousness, making the strokes neither casual nor clearly different from the regular form of Song typefaces. This handling method between writing and design makes the font present a unique and fresh visual tension within the overall retro tone. Haoge Shengxia Song, with its decorative nature and weight expression ability, makes it very suitable for contemporary visual communication scenarios. The font's performance in the thickness level is stable and full, with strong visual presence, and can quickly attract attention in brand packaging, product visuals, poster promotions, and various display applications, bringing a "wow" effect.