作者：

Shenzhen Oracle Creative Design Co., Ltd

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

Shenzhen Jigouwen Creative Design Co., Ltd.

White Fu takes "Contemporary Eastern New Baijiu" as its core, breaking the traditional, repetitive and archaic framework of Chinese Baijiu, integrating Eastern poetry with modern international aesthetics, and constructing a visual expression for the new generation of Baijiu. 

The bottle body is made of transparent high-white glass. The vertical spiral texture on the bottle body is like the flowing waves, giving the bottle body a dynamic rhythm. The flowing patterns create a rich and layered refraction effect through the bottle, presenting a simple yet powerful appearance. The bottom features a "CHINESE" inscription, directly establishing the identity of Chinese Baijiu. 

The label adopts a minimalist design in blue and white color scheme. The English calligraphy Bai&Fu and the handwritten "White Fu" contrast with each other. "LI BAI'S SPIRIT, DU FU'S SOUL" extracts the spirit of poetry and wine, translating the traditional poetry and wine culture in an international language. The blue-violet bottle cap echoes the main label color, presenting a clean and refreshing overall appearance, free from elaborate carvings and outdated patterns. 

The design weakens the ritualistic sense of old-fashioned Baijiu, does not pile up traditional symbols, and uses modern materials, fluid textures and international layout to interpret the youthful, simple and open temperament of Baijiu. It is rooted in the cultural heritage of Chinese poetry and wine, and is suitable for modern drinking scenarios, achieving contemporary expression and international translation of traditional Baijiu.