作者：

THE END DESIGN®

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

THE END DESIGN®

The "Designed Scenery" material experiment poster design exhibition was jointly created by Kaidelu Feng Square and the Visual Art Design College of Guangzhou Academy of Fine Arts. This is the first college design-themed exhibition introduced by the shopping mall. The exhibition focuses on poster material experimental creation, promoting high-quality course achievements to leave the classroom and integrate into daily life. In the context of the proliferation of AI mass-produced visuals, it advocates returning to the design temperature and humanistic value of manual creation.

This series of main visuals are based on the seasonal sequence of spring, summer, autumn, and winter, extracting the gradient dot matrix of ceramic melt blocks from the train window as the core visual language. Through the transition of density in halftone dots to replicate the glaze texture of the train window, combined with the horizontal flowing gradient color bands, it simulates the visual impression of the outside view outside the window while traveling. In the static plane, it conveys the dynamic atmosphere of the journey. The creation breaks away from the digital generation logic of AI, using the overlapping of manual texture dots, color printing, and inclined layout to reconstruct the non-reproducibility of design and humanistic warmth, responding to the creative proposition that in the era of technology, people's observation, thinking, and manual practice remain the core value of design.

"LANDSCAPE OF DESIGN" Material Experimental Poster Design Exhibition is co-created by CapitaMall Liefeng Plaza and the School of Visual Arts and Design, Guangzhou Academy of Fine Arts. It is the first university-level design thematic exhibition introduced into the shopping mall. Focusing on the experimental creation of poster materials, the exhibition promotes high-quality curriculum achievements to move beyond the classroom and integrate into public daily life. Against the backdrop of the proliferation of AI mass-produced visuals, it advocates a return to the warmth and humanistic value of handmade creation in design.

The main visual of this series takes the seasonal sequence of spring, summer, autumn and winter as its narrative thread, and extracts gradient dots of ceramic frit from high-speed rail windows as the core visual language. It reproduces the glaze texture of window glass through halftone dots with gradual density changes, paired with horizontally flowing gradient color bands to simulate the visual effect of fleeting scenery outside the window during travel, conveying the dynamic atmosphere of a journey on a static graphic surface. Breaking away from the logic of AI digital generation, the creation reconstructs the non-replicability and humanistic warmth of design through hand-textured dot overlay, color overprinting and tilted typesetting, responding to the creative proposition that human observation, thinking and handmade practice remain the core values of design in the technological era.