| As a national-level intangible cultural heritage, cloisonné embodies a rich heritage of craftsmanship and culture. However, it is currently limited by traditional offline dissemination methods, making it difficult to reach a broad audience. Today’s primary new media formats favor fragmented, interactive ways of accessing digital information, and traditional science communication methods lack sufficient appeal. This has led to a knowledge gap between intangible cultural heritage and younger generations. To help cloisonné “break out of its niche” and attract public attention, this design aims to create a cloisonné craft exploration app that integrates education, interaction, and customization. Through digital means, the app enables users to gain a deep understanding of and personally experience the charm of this traditional craft, while promoting its preservation and development in modern society. It also incorporates personalized customization services, allowing users to appreciate the beauty of traditional culture while enjoying the fun brought by modern technology. |