A Treasury of Chinese Heritage: The Visual Reinvention of Folk Culture
作者:
Chen Yuetong、Zhai Yueting、Liu Liyuan
委托方/指导老师:
Dong Huihui、Wei Zhao
国家/地区:
China
参赛类别:
STUDENT
参赛单位:
Hubei Institute of Fine Arts

Excellence Award

Excellence Award

Excellence Award

This series of works focuses on the folk cultural traditions of Chaoshan in China, extracting symbols of intangible cultural heritages such as opera, lion dance, wedding utensils, and traditional ritual objects. These elements are combined with a modern four-grid layout for visual re-creation. The creation is rooted in folk art systems like paper-cutting and paper folding, using high-saturation contrasting colors and bold lines to reproduce the passionate texture of traditional folk art. At the same time, a flat illustration technique is adopted to simplify the shapes, and traditional auspicious patterns are modernized and translated. The entire series forms a series-based visual structure through a four-grid matrix, balancing both individual independent expression and overall aesthetic order. The works are based on the core of local Asian culture, while preserving the spirit and meaning of folk art, using modular and trendy design language to revitalize the intangible cultural heritages, breaking the boundaries between traditional folk culture and contemporary design, and allowing Eastern folk culture to integrate into modern aesthetics in a fresh manner, achieving innovative expression and time-honored inheritance of traditional culture.