Fun Panda IP Visual Identity System
作者:
Jerry Liang
委托方/指导老师:
/
国家/地区:
Australia
参赛类别:
STUDENT
参赛单位:
Swinburne University

Excellence Award

Excellence Award

Excellence Award

Fun Panda breaks away from the traditional "round and chubby" image of pandas, using a distinctive "square-shaped" appearance to convey the philosophical wisdom and life principles found in traditional Chinese culture — such as "round heaven and square earth," "wisdom that is round, conduct that is square," and "uprightness and rigor." At the same time, its "Fun" core expresses a joyful, interesting, and playful personality, as well as an optimistic, cheerful, and positive attitude toward life.

As an original IP born in Mianyang, Sichuan — known as the "No. 1 Home of the Giant Panda" — Fun Panda was created by a young Mianyang native studying in Australia. It is truly a "creative calling card of Mianyang." Rooted deeply in Chinese culture while also familiar with Australian customs, Fun Panda aims to build a cultural and educational bridge between China and Australia, dedicated to telling compelling "Chinese stories" to the world.