Shuangmu Creative Brand Identity
作者:
Deng Linquan 、Zhu Shuaiyang
委托方/指导老师:
Zhu Shuaiyang
国家/地区:
China
参赛类别:
STUDENT
参赛单位:
The Hang Seng University of Hong Kong

Excellence Award

Excellence Award

Excellence Award

This identity system for SHUANGMU Creative is a minimalist exploration of cultural duality and modern form, rooted in the Chinese character “林” (lín, forest)—a union of two “木” (mù, tree) characters. This visual duality directly embodies the brand name “Shuangmu” (双木,“two trees”), symbolizing collaborative creativity, organic growth, and the synergy of ideas.