作者：

Shi Cheng,Zhang Hao,Qin Jialin,Qiu Junjie,Shi Heda (Latin Type Designer)

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

HAOGE TYPE

Sturdy and elegant, with a spacious and graceful appearance, Haogegengsong is a modern Song typeface that retains an ancient charm. In terms of structure, it draws inspiration from ancient printed scripts, with elongated characters and a left-low-right-high shape, giving the font a light and raised shoulder visual effect; in terms of pen shape, the strokes are delicate, subtle and elastic, adding both beauty and readability (Readabiliy) with an appropriate serifs, making the reading experience smoother and more comfortable; in terms of details, while expressing the dynamic and strength of woodblock printing fonts, it also exudes a modern flavor; Haogegengsong is overall clear and cold, with an ethereal and detached temperament. It is a font that combines academicity and design sense, suitable for various usage scenarios such as cultural and creative products, food packaging, film and television production, cosmetics, jewelry, traditional Chinese products, signboards and advertisements, headline promotions, book publishing, etc.