作者：

Zhang Hao,Qin Jialin,Qiu Junjie,Liu Yanran (Latin Type Designer)

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

HAOGE TYPE

Mysterious magic power, wonderful creativity, Haoge Magic Song is a creative font that combines the pen shape features of both Chinese and Western characters. In terms of structure, it emphasizes the parallelism of vertical strokes, which is in line with the structure of Western characters. The components are interspersed and scattered, creating a visual effect that is relaxed and lively without being messy. In terms of pen shape, it integrates various styles such as Song style, Clerical script, Regular script, Western characters, handwritten POP, and artistic characters. In parts such as vertical strokes, turns, roof-shaped characters, and mouth-shaped characters, it draws inspiration from the serif design of capital letters "I" and "E" of Western alphabets. The horizontal strokes are basically of equal thickness and present a horizontal state, but with subtle ups and downs; the vertical strokes have variations in thickness and verticality, especially when multiple vertical strokes are combined, through the changes in height, curvature, and thickness among them, enhancing the visual layering effect. In terms of details, the same stroke or component has multiple forms, demonstrating the fantastic charm of Magic Song. The overall style of Haoge Magic Song is diverse and full of wit, combining fun and decoration, and is suitable for various scenarios such as children's publications, food and accessory packaging, toy packaging, retail industry, anime game promotion, ACG creative products, and e-commerce.