作者：

Shenzhen Oracle Creative Design Co., Ltd

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

Shenzhen Jigouwen Creative Design Co., Ltd.

The Fenjiu Master Series is based on the core creative concept of "Incorporating the beauty of heaven and humanity, depicting the realm of a master". It traces back 6,000 years of the Fenjiu civilization, selects the six key historical nodes in the history of Chinese wine, and achieves a deep integration of brewing techniques, intangible cultural heritage craftsmanship, and Eastern art. Shanxi Xinghua Village... 。

The shape of the vessel traces back to the cultural icon of Fenjiu. It adheres to the traditional philosophy of "harmony between heaven and humanity", and is fired into the vessel using the unique gemstone glaze technique. It reproduces classic patterns from different eras, with a lustrous and jade-like glaze color. It creates a solemn and high-end material texture. The outer packaging ingeniously utilizes multiple intangible cultural heritage techniques such as wood grain gold, Jingdezhen blue and white, fine wood inlay, and lacquer. Each wooden box corresponds to a section of the wine culture epic. It transforms historical imagery such as Yangshao painted pottery, Northern Qi stone carvings, and the poetry of the Tang Dynasty into contemporary visual language, achieving one box representing one history and one vessel representing one scene. Shanxi Xinghua Village... 。

This series adheres to the "living three intangible heritages" creation logic. The liquor body strictly follows the thousand-year intangible heritage brewing techniques of Fenjiu. The wine containers and gift boxes are empowered with contemporary Chinese liquor through traditional handcrafting techniques, breaking away from the traditional packaging paradigm. It not only pays tribute to the generations of master brewers who have persisted, but also makes the long-forgotten historical culture tangible and perceptible, constructing a contemporary expression of fragrant liquor with collection, gift storage and artistic value, and conveying the cultural confidence and craftsmanship heritage of a major Chinese liquor enterprise.