作者：

THE END DESIGN®

委托方/指导老师：

/

国家/地区：

China

参赛类别：

PROFESSIONAL

参赛单位：

THE END DESIGN®

Hiiibrand Awards International Brand & Communication Design Awards focus on brand building and design value. Through global calls for entries and rigorous judging, the awards recognize outstanding brand practices and design excellence, aiming to foster communication and development in the fields of brand and communication design. This project involves creating a new promotional visual identity for "Hiiibrand Awards 2025."

The main visual draws inspiration from the daily experience of "opening a cap to reveal a prize," treating bottle caps as carriers of brand symbols in consumer life. The classic "crown cap" form is adopted, featuring a dual-color design on its inner and outer surfaces that mirrors the contrast between fruit skin and pulp—metaphorically reflecting the relationship between creative expression and core value. The vibrant color palette symbolizes the diversity of design practices and brand ecosystems. In the dynamic design, multiple caps open sequentially, with key event information engraved on their surfaces revealed layer by layer from outside to inside, creating an informational reading order of "unveiling the award by lifting the lid." The act of "opening" symbolizes the release of creative energy, while "revealing a prize" represents the ongoing recognition of excellent brand building and design value, conveying the idea that "every participation may unlock new opportunities." Through the synergy of graphics, color, typography, and motion, the visual system aims to achieve a cohesive expression of creative symbolism.