In March 2024, Asia Design Week made its debut at the World Advertising Congress China Brand Ceremony, marking a deep integration of design and brand communication. During the event, Asia Design Week signed a strategic cooperation agreement with the Shanghai Advertising Design Association to co-establish the Shanghai International College Student Advertising Festival, aiming to enhance the global influence of Asia's brands. Additionally, at the roundtable forum, Ms. Liu Juanyu, Vice President of the Asia Design Week Organizing Committee, shared practical experiences on how design drives the value enhancement of regional brands. Her insights sparked lively discussions, showcasing the unique charm of design in empowering brands.

The Asia Design Week-initiated Asian Vanguard Art and Design Competition attracted entries from 43 countries and regions. These submissions spanned categories such as graphic design, industrial design, and new media art, fully showcasing the diversity and vitality of Asian design. The competition invited top designers from the Chinese Mainland, Hong Kong, South Korea, the United States, the United Kingdom, Egypt, and other countries to serve as judges, ensuring a professional and impartial evaluation process. Furthermore, the winning works of the competition will be featured in international exhibitions and platforms over the course of a year, providing exceptional designers with greater opportunities for exposure.

On July 8, 2024, Mr. Li Sheng, Chairman of Asia Design Week, was invited by the organizers of the China (Guangzhou) International Building Decoration Fair, CCTV.com, and Sina Home to participate in the 2024 Grand Home and Building Decoration Industry Top 100 New Products Launch Ceremony. During the event, he delivered a keynote speech exploring innovative applications of design in the architectural field. His presentation covered how design contributes to sustainable development, spatial utilization, and aesthetic enhancement, receiving high acclaim from the audience.

同时，李省先生还接受了央视网产业发展事业群总监马桦先生的专访，深入分享了亚洲设计周在文化与设计领域的使命与未来发展规划，为亚洲设计赢得了更广泛的关注。

Additionally, Mr. Li Sheng was interviewed by Mr. Ma Hua, Director of the Industry Development Division at CCTV.com. During the interview, he shared in-depth insights into Asia Design Week's mission and future development plans in the fields of culture and design, garnering broader attention for Asian design.

亚洲城市文化国际海报展与马来西亚平面设计协会联合主办，主题为中马建交50周年，成为2024年设计周的重要亮点之一。本次活动不仅收到了来自多个国家的优质设计作品，还得到了多位业内知名顾问评委的支持，确保活动的学术高度和专业性。此外，多个高校积极参与巡展承办，进一步扩大了活动的影响力。活动在小红书中马建交和亚洲城市文化国际海报展话题有几十万的话题热度！这一活动旨在通过设计探讨城市文化的共性与差异性，促进亚洲各国城市文化的互联与传播。

The International Poster Exhibition of Asian Urban Culture and Forum, co-organized with the Graphic Design Association of Malaysia, celebrated the 50th anniversary of China-Malaysia diplomatic relations, becoming one of the highlights of the 2024 Design Week. The event attracted high-quality design submissions from multiple countries and garnered support from renowned industry advisors and judges, ensuring its academic depth and professionalism. Additionally, several universities actively participated in hosting the touring exhibition, further amplifying its impact. The event generated significant online buzz, with the hashtags #China-Malaysia Diplomatic Relations and #International Poster Exhibition Of Asian Urban Culture trending on RED, accumulating hundreds of thousands of views. This initiative aimed to explore the commonalities and differences in urban cultures through design, fostering connectivity and cultural exchange among Asian cities.

线下巡展（排名不分先后）： 

Offline Exhibition Tour:

吉隆坡·马来西亚思特雅大学 

(UCSI University, Malaysia)

北京世界设计之都大厦 

(Beijing World Design Capital Building) 

大连理工大学 

(Dalian University of Technology) 

河北科技大学 

(Hebei University of Science and Technology) 

西安邮电大学 

(Xi'an University of Posts and Telecommunications) 

华北理工大学 

(North China University of Science and Technology) 

河北大学

(Hebei University)

无锡学院 

(Wuxi University) 

河北科技学院 

(Hebei College of Science and Technology) 

大连艺术学院

(Dalian Art College)

Asia Design Week's remarkable presence at the Hebei International Industrial Design Week once again demonstrated its international influence in the field of design. During the event, Asia Design Week organized a series of specialized exhibitions and exchange activities, attracting a large number of attendees and industry professionals. Major media outlets such as Xinhua News Agency and Hebei TV provided in-depth coverage, further enhancing the visibility of Asia Design Week. Additionally, it was honored with the Best Organization Award, laying a solid foundation for future cross-regional collaborations.

为了进一步促进艺术与设计领域的国际交流，亚洲设计周与英国ITS出版社《艺术与设计Art and Design》正式达成战略合作。通过双方的共同努力，打造一个跨越学科界限的学术平台，推动全球艺术、设计与科技的深度融合与可持续创新。这一合作不仅有助于提升相关学术研究的国际影响力，也将为广大设计师和学者提供更多展示与交流的机会。亚洲设计周携手英国ITS出版社发布“跨学科合作中的可持续创新：艺术、设计与科技的融合”专题征稿。

To further promote international exchange in the fields of art and design, Asia Design Week has officially established a strategic partnership with the UK's ITS Publishing for the journal Art and Design. Through joint efforts, the collaboration aims to create an interdisciplinary academic platform that fosters the deep integration of global art, design, and technology, driving sustainable innovation. This partnership not only enhances the international influence of related academic research but also provides designers and scholars with more opportunities for showcasing their work and engaging in meaningful exchanges. Together, Asia Design Week and ITS Publishing have launched a special call for papers on the theme, "Sustainable Innovation in Interdisciplinary Collaboration: The Convergence of Art, Design, and Technology."

2024年，亚洲设计周积极参与共建，协办和支持多项重要赛事，包括上海国际大学生广告节、环球设计大奖、青少年创意设计（装置）展、国际青年设计科学奖等。这些赛事吸引了来自全球的优秀作品和创意，成为发现与培养设计新秀的重要平台。同时，这些合作活动也进一步强化了亚洲设计周的行业地位和全球影响力。

In 2024, Asia Design Week actively participated in co-organizing and supporting several significant competitions, including the Shanghai International College Student Advertising Festival, the Global Design Awards, the Youth Creative Design (Installation) Exhibition, and the International Young Design Science Awards. These events attracted outstanding works and ideas from around the globe, serving as key platforms for discovering and nurturing emerging design talents. Additionally, these collaborative initiatives further reinforced Asia Design Week's industry standing and global influence.

In 2024, Asia Design Week further expanded its international presence by establishing partnerships with top design organizations and brands from multiple countries and regions. New partners include the Korean  Society of Marine Design, Vietnam Design Association, Graphic Design Association of Malaysia, Mongolian Designer's Association, Guangzhou Design Week, Hebei International Industrial Design Week, Lilac Creative Design Award, and the European Product Design Awards, among others. These collaborations have provided more resources and platforms for Asia Design Week, contributing significantly to promoting the exchange and integration of Asian design with global design.

In 2024, Asia Design Week showcased the creativity, cohesion, and international influence of Asian design through a series of impactful events. These activities not only fostered deeper integration between design and fields such as culture, branding, and architecture but also infused new vitality into the future development of the design industry. Looking ahead, Asia Design Week remains committed to building an international platform for design exchange, promoting Asian design on the global stage, and contributing more Asian wisdom and strength to the world of design.

展望2025年，亚洲设计周将以更高的国际化标准、更广的合作网络和更深的文化探索为核心，进一步拓展设计行业的影响力与深度交流。

此外，亚洲设计周还计划深化与合作机构的联系，新增与欧洲、非洲以及南美洲设计组织的合作，进一步促进多元文化的设计融合。

我们相信，通过持续的努力与创新，亚洲设计周将在2025年为全球设计行业带来更多的启发与可能性，共同书写设计推动世界发展的新篇章。

Looking ahead to 2025, Asia Design Week will focus on higher international standards, an expanded network of collaborations, and deeper cultural exploration to further enhance the influence and meaningful exchange within the design industry.

Additionally, Asia Design Week plans to strengthen its connections with partner organizations and establish new collaborations with design institutions in Europe, Africa, and South America, fostering greater integration of diverse cultural perspectives in design.

We believe that through continuous effort and innovation, Asia Design Week will bring new inspiration and possibilities to the global design industry in 2025, writing a new chapter of design driving global development.