亚洲年度盛会设计营商周2024（BODW）于12月4日-7日在香港会议展览中心举办，本届主题为「融/汇设计：承传与创新」。作为专注于设计、创新与品牌发展的顶级平台，由香港设计中心主办的BODW每年汇聚全球创意领域的顶尖人物，包括设计大师、品牌领袖和行业先锋，共同探讨设计与创新在推动商业价值和社会变革中的重要作用。亚洲设计周理事，亚马逊首席设计师Pan Xiaobi受邀出席，分享关于XR、AI与未来客户互动的新思路和独到见解。Asia's premier annual event, Business of Design Week (BODW) 2024, will take place from December 4th to 7th at the Hong Kong Convention and Exhibition Centre. With the theme "Inter/Section: Design for Legacy and Innovation," BODW, organized by the Hong Kong Design Centre, serves as a leading platform for design, innovation, and branding. Each year, it brings together global creative leaders, including renowned designers, brand visionaries, and industry pioneers, to explore the critical role of design and innovation in driving business value and societal transformation. Pan Xiaobi, Council Member of Asian Design Week and Lead Designer at Amazon, has been invited to share fresh perspectives and unique insights on XR, AI, and the future of customer engagement.
2024 BODW
Inter/Section: Design, Artistry and Innovation
尽管人们对自动化可能削弱人类创造力的担忧依然存在，人工智能（AI）对设计行业的深远影响已不可忽视，成为热门讨论的焦点。2024 BODW 将深入探讨如何通过AI和未来技术优化创意流程，并为设计师赋能，提供前沿见解。同时，峰会将探讨通过技术创新解决数据隐私和透明度问题，推动个性化体验的创造，提升消费者信任。在变幻莫测的环境中，如何平衡核心人文价值与科技进步，将成为本次峰会的重要议题。While concerns about automation diminishing human creativity persist, the transformative impact of Artificial Intelligence (AI) on the design industry has become an undeniable reality and a key topic of global discussion. The 2024 BODW will explore how AI and emerging technologies can streamline creative processes, empower designers, and offer cutting-edge insights. Additionally, the summit will address leveraging technological innovation to tackle challenges like data privacy and transparency, fostering personalized experiences, and building consumer trust. Amid a rapidly changing environment, balancing core human values with technological advancement will be a central theme of the discussions.
特邀关注
keynote Speech
Innovating Cultural and Commercial Experiences with XR and AI
⏰ 06 Dec 2024, 09:00 - 09:30 (GMT+8)📌 Hall 3G, Hong Kong Convention and Exhibition Centre
在本次主题演讲中，Iris 探讨了虚拟现实（VR）、增强现实（AR）以及人工智能（AI）等前沿技术如何重新定义文化和商业体验，通过打造沉浸式、多感官的互动体验，与观众建立更深层次的连接。她展示了如何把tangible media和人本主义的设计融入这些先进技术中，创造出既新颖又富有人文关怀的叙事体验。
Iris 分享了其开创性的商业与艺术项目，包括她在亚马逊从事的AR购物和AI会话式购物体验、与万事达实验室合作的VR无人虚拟商店购物游戏体验，以及她最新的作品 GatheredCloths XR 和 VR.SHI。这些项目通过结合前沿XR技术与人工智能，在商业与文化领域创造出具有深远影响力的叙事体验，激发消费者与观众的情感共鸣。
In this keynote, Iris explores how emerging technologies like virtual and augmented reality, alongside AI, are redefining cultural and commercial experiences, creating immersive, multi-sensory experiences that connect with audiences on a deeper level. Discover how integrating tangible media and human-centered interfaces with these advanced technologies can create storytelling experiences that are not only novel but also deeply humanistic.Drawing from her pioneering projects, Pan will share insights from her work on Amazon's AR shopping and AI conversational shopping products, her virtual unattended store concept developed with Mastercard, as well as her latest projects, GatheredCloths XR and VR.SHI, both incorporating AI to craft impactful narratives that resonate across both commercial and cultural spheres.
Gathered Cloths VR：结合有形媒介与虚拟现实的体验，聚焦全球织物浪费问题
Gathered Cloths VR: Tangible + VR Experience to Address Global Textile Waste
Mastercard Virtual Unattended Store: Immersive Shopping Experience with Gamified & Embodied InteractionsGatheredCloths XR在2024年9月在纽约FIT（Fashion Institute of Technology)展出
GatheredCloths XR was exhibited at the Fashion Institute of Technology (FIT) in New York in September 2024
理事介绍
Xiaobi Iris Pan
Xiaobi Iris Pan
首席设计师
亚马逊 · 美国
Xiaobi Iris Pan是一名来自矽谷的设计师、艺术家和科技专家，她的作品跨越艺术、科技和设计。她利用延展实境（XR）、人工智能（AI）和推测设计等新兴技术来进行实验，创造出独一无二的体验和 “存在”，将数字世界与物理世界连接起来。最终，她希望日后的世界，科技可被用作连接和启发的力量。
Xiaobi Iris Pan是「Love Cassette」的创作者，这是首个音波互动装置，参观人次超过100万。她还开发了一款应用，承诺为地球于2025年种植一亿棵树，以及一系列行业领先的新科技产品和体验。她曾获得多个国际设计奖项，并在旧金山设计周奖、IxDA互动设计奖、澳大利亚优秀设计奖等20个国际知名设计奖项中担任评委。
目前，作为亚马逊的首席设计师，Xiaobi Iris Pan运用XR及AI科技为商业和社会利益重塑线上购物体验。她曾受邀参加如IEEE游戏、娱乐与媒体大会（IEEE GEM）等会议，以及哈佛大学、耶鲁大学、普拉特艺术学院、东北大学和印度理工学院等高校，及苹果公司等企业。
Xiaobi Iris Pan is a Silicon Valley-based designer, artist and technologist working at the intersection of art, technology and design. She experiments with emerging technologies such as XR, AI, and speculative designs to create first-of-its-kind experiences and "beings" that bridge the digital world with the physical. Ultimately, she hopes to contribute to a future where technology is used as a force for connection and enlightenment.Pan has been the inventor of “Love Cassette”, the very first sound wave interactive installation visited by over 1 million participants, the app that promises to plant 100 million trees on our planet by 2025, and a series of industry-leading new technology products and experiences. She has received international design awards and has been a jury member for more than 20 global design awards including SF Design Week Awards, IxDA Interaction Awards, Australian Good Design Awards.Currently as Lead Designer at Amazon, Pan is dedicated to using Augmented Reality and Artificial Intelligence technologies to revolutionise the consumer experience for business and social good. She has been invited to top conferences like IEEE Games, Entertainment, Media Conference (IEEE GEM), universities including Harvard, Yale, Pratt, Northeastern, IIT, as well as companies such as Apple Inc..
关于2024 BODW 香港设计营商周
Business of Design Week (BODW) 2024
自2002年以来，设计营商周（BODW）作为亚洲首屈一指的年度盛会，专注于设计、创新和品牌，由香港设计中心主办，汇聚了来自香港和海外的世界顶级设计大师、品牌领袖和企业家，推动关于设计和创新价值的讨论，以启发全球观众并探索新的商业机会。
Business of Design Week (BODW), Asia's premier annual event on design, innovation and brands since 2002, is organised by Hong Kong Design Centre and gathers some of the world's foremost design masters, brand leaders and entrepreneurs from Hong Kong as well as overseas, driving discourse on the value of design and innovation to inspire global audiences and explore new business opportunities.
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