Shuangmu Creative Brand Identity

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Designers：: Deng Linquan 、Zhu Shuaiyang

Client [for Professional Category] | Instructor [for Student Category]【if have】：: Zhu Shuaiyang

Country/Region：: China

Competition Category：: STUDENT

Participating Institution：: The Hang Seng University of Hong Kong

Excellence Award

This identity system for SHUANGMU Creative is a minimalist exploration of cultural duality and modern form, rooted in the Chinese character “林” (lín, forest)—a union of two “木” (mù, tree) characters. This visual duality directly embodies the brand name “Shuangmu” (双木，“two trees”), symbolizing collaborative creativity, organic growth, and the synergy of ideas.