
The five-day 2024 Hebei International Industrial Design Week has successfully concluded, attracting significant attention from designers, experts, scholars, and industry professionals worldwide. As part of the "Emerging Forces" design zone within the Hebei International Industrial Design Week, the Asia Design Week zone stood out as one of the highlights of the event, showcasing unique design concepts and works.








Xiong'an, the future design capital, is highly anticipated.
On September 18, Zhang Guohua, member of the Standing Committee of the Hebei Provincial Party Committee and Secretary of the Party Working Committee and Director of the Management Committee of Xiong'an New Area, visited the Xiong'an Green Building Exhibition Center to inspect the preparations for the 2024 Hebei International Industrial Design Week. He emphasized the need to thoroughly study and implement the spirit of General Secretary Xi Jinping's important speeches and the spirit of the Third Plenary Session of the 20th CPC Central Committee, earnestly implement the arrangements and deployments of the Provincial Party Committee and the Provincial Government, and carry out all preparatory work for the Hebei International Industrial Design Week with a global perspective and international standards, so as to better empower the development of new productive forces through industrial design and strive to create a leading platform for the convergence of creative design and industrial development.

Zhang Guohua inspected the preparations for the 2024 Hebei International Industrial Design Week. (Photo by Liu Xiangyang)
The Hebei International Industrial Design Week grandly opened on the 20th.
On September 20, the launching ceremony of the 2024 Hebei International Industrial Design Week was grandly held at the Xiong'an Green Building Exhibition Center.
Parina Vias, President-elect of the World Design Organization; Lee Young-cheol, UN Messenger of Peace and Executive Chairman of the Korea Chapter of the World Green Design Organization; Shan Zhongde, Member of the Party Leadership Group and Vice Minister of the Ministry of Industry and Information Technology; and Zhao Dachun, Vice Governor of Hebei Province, delivered speeches respectively. Wu Bo, Deputy Secretary of the Party Working Committee and Executive Deputy Director of the Management Committee of Hebei Xiong'an New Area, and Secretary of the Party Committee and Chairman of China Xiong'an Group Co., Ltd., presided over the launching ceremony.




After the opening ceremony, the leaders toured the exhibition area. The picture shows the leaders visiting the Asia Design Week exhibition area.



The president of the World Design Organization praised Asian design, saying it is leading international trends.
During his visit to the Asia Design Week exhibition area, Parina Vias, the incoming president of the World Design Organization, highly praised the works on display. He stated that the designs showcased not only Asia's unique cultural heritage and creative power but also kept pace with global design trends, demonstrating the potential to lead future design development. The president specifically mentioned that some works in the exhibition area excelled in sustainable design and innovative applications, fully demonstrating how design can bring positive changes to future cities and human life. He expressed his high expectations for the future of Asian design and encouraged more international cooperation and exchange.



Asian design diversity and innovation illuminate Industrial Design Week
The Asia Design Week exhibition area brought together outstanding design works from across Asia, covering multiple fields such as cultural creativity, urban design, and sustainable development. These works not only showcased the unique charm of Asian design but also incorporated forward-looking innovative concepts, attracting the attention and praise of numerous students and design experts. The exhibition area was constantly bustling with visitors, who marveled at the creative expression and technological applications of the works. Many students gained design inspiration from the on-site observation, and experts highly recognized the professionalism and innovation of the works.



Cross-border and integration: A new vision for Sino-Korean design
On the morning of September 21, 2024, the "Korea Design Day" event of the Hebei International Industrial Design Week was successfully held at the Xiong'an Green Building Exhibition Center. Hosted by the Hebei Industrial Design Innovation Center and co-organized by the Korea Design Promotion Institute (KDI) China Office and Asia Design Week, the event, themed "Cross-border Integration: A New Vision for Sino-Korean Design," featured keynote speeches and roundtable discussions on cutting-edge Korean design concepts and the experience of design in driving enterprise transformation and development. Choi Ki-yeol, Director of the KDI China Office, and Ding Xiaolong, Member of the Party Working Committee and Deputy Director of the Management Committee of Xiong'an New Area, attended the event and delivered speeches.
Hong Dong-sik, professor of visual communication design at Pukyong National University in South Korea; Kim Ji-ho, founder of TEMP Architecture Design Studio in South Korea; Xiao Qinghui, design director of MOTO Design Group in China; and Lee Geun-hoo, director of GI Works Co., Ltd. in South Korea, delivered keynote speeches on topics such as cultural communication and creative design, industrial design, and spatial design. They shared South Korea's experience in using design to drive corporate transformation and development, and strengthened exchanges and cooperation between China and South Korea in the design field.




Media reports indicate that the exhibition area has attracted significant attention.
The 2024 Hebei International Industrial Design Week received widespread media attention, with numerous authoritative media outlets both domestically and internationally providing in-depth coverage of the event. Among these reports, the Asia Design Week exhibition area stood out as a major highlight, appearing frequently. Xinhua News Agency featured it twice, and Hebei TV conducted a personal interview with Asia Design Week. The creative works and diverse exhibits in the area not only attracted the attention of professional visitors and design enthusiasts but also became a focal point for major media outlets. Through extensive media coverage, the innovative concepts and design achievements of the Asia Design Week further reached the international stage, showcasing the powerful influence and future potential of Asian design.




Design Helps Xiong'an New Area, Asian Design Goes Global
At the closing ceremony of the 2024 Hebei International Industrial Design Week, the Asia Design Week exhibition area won the "Best Organization Award" for its outstanding exhibition planning and diverse design works. This honor not only highly recognizes the team's meticulous preparation and innovative design, but also highlights the important position of Asian design on the international design stage. Through transnational cooperation and cultural exchange, Asia Design Week showcased the unique charm of Asian design to a global audience, becoming a major highlight of this year's Hebei International Industrial Design Week. This award further inspires the team's confidence to continue promoting design innovation and international development in the future.




