On March 5, 2024, Penang, Malaysia – The China Brand Gala of the 45th IAA World Advertising Congress came to a successful conclusion. Initiated jointly by the China Advertising Association and China Enterprise Wonder Group in 2019, the gala received strong support from the Consulate General of China in Penang, the International Advertising Association (IAA), the Penang State Government, and the Shanghai Public Relations Association. At this dynamic event, Chinese brands showcased their rise and prosperity on the global stage, conveying the strength and charm of China’s brands.

Known as the "Silicon Valley of the East," Penang holds an important position in the electronic and electrical industry in Malaysia and even ASEAN. Ms. Ding Qiao, Deputy Consul General of China in Penang, emphasized the positive contributions of Chinese-funded enterprises in the consular district to local economic development. She expressed hope that the event would introduce more outstanding Chinese products and enterprises to Penang and Malaysia, deepening mutual understanding and friendship between China and Malaysia.

Ms. Ding Qiao, Deputy Consul General of the Consulate General of China in Penang Mr. Zhang Guohua, Chairman of the China Brand Gala, President of the China Advertising Association, and Global Vice President of the International Advertising Association, reviewed the remarkable growth of Chinese brands in the global market in his speech. He stated that the China Brand Gala would continue to be held to attract more partners and participants, contributing to the international expansion of Chinese brands.

Mr. Zhang Guohua, Chairman of the Organizing Committee of the China Brand Gala of the 45th IAA World Advertising Congress, President of the China Advertising Association, and Global Vice President of the International Advertising Association Mr. Sasan Saeidi, Global President of the International Advertising Association (IAA), praised the outstanding performance of Chinese brands at the World Advertising Congress and noted that the IAA would consistently support the international development of Chinese brands.

Mr. Sasan Saeidi, Global President of the International Advertising Association (IAA) Mr. John D. Chacko, Chairman of the Organizing Committee of the 45th IAA World Advertising Congress and Global Vice President of the International Advertising Association, congratulated the successful holding of the China Brand Gala and the Golden Camelbell Awards. He called on more Chinese enterprises and brands to participate in the international arena and create value together.

Mr. John D. Chacko, Chairman of the Organizing Committee of the 45th IAA World Advertising Congress and Global Vice President of the International Advertising Association How can Chinese brands achieve steady and long-term development overseas? During the roundtable forum, Mr. Cao Gangcai, former Spokesperson of CRRC Corporation Limited; Mr. Zha Daocun, Chairman of Shanghai Juxing Media; Ms. Chen Xin, General Manager of Brand Center of ifeng.com; Mr. Tu Hui, President of Focus Media Malaysia; Ms. Zhu Yueyi, Managing Director of Greater China at Adstream Group; and Ms. Liu Juanyu, Executive Secretary General of Asia Art & Design Association shared their overseas experiences, insights, strategies and risk prevention practices from their respective perspectives. Their sharing covered the overseas expansion of major national-level projects, the restructuring of new tracks and industries in foreign markets, the entrepreneurship of young students, and the building of international platforms, fully reflecting the diverse landscape and indomitable spirit of China’s brand international exchanges.

Ms. Liu Juanyu, Executive Secretary General of Asia Art & Design Association, participating in the roundtable forum

Another important announcement was made at the gala: Shanghai International University Advertising Festival and Asia Design Week signed a cooperation agreement to jointly create a new era of global advertising. Represented by Mr. Du Guigen, President of the Shanghai Advertising Association (Shanghai International University Advertising Festival) and Mr. Li Xing, Secretary General of Asia Art & Design Association (Asia Design Week), the two sides joined hands to bring more innovation and vitality to the global advertising and design industry.

Mr. Du Guigen, President of the Shanghai Advertising Association, and Mr. Li Sheng, Secretary General of Asian Art & Design Association, signing the agreement The signing of this cooperation agreement marks the alliance of two important platforms, which will further promote exchanges and development in the advertising and design sectors, injecting new impetus and vitality into global advertising creativity. The China Brand Gala has become an important event in the global advertising industry. Meanwhile, the cooperation between Shanghai International University Advertising Festival and Asia Design Week will open a new chapter for the future of the advertising and design fields.