ADW in AIFTIS | Special Presentation at the Headquarters of the Ministry of Investment, Trade and Industry (MITI), Malaysia

From November 17 to 18, 2025, Asia Design Week officially debuted at the ASEAN International Fair for Trade in Services (AIFTIS), presenting three core exhibitions prominently at the headquarters of the Ministry of Investment, Trade and Industry (MITI), Malaysia:

• ASEAN-China Design Convergence Competition Outstanding Works Exhibition

The exhibition showcases the achievements of Asian visual culture development, the power of youth artistic innovation, and transnational digital art collaboration, providing a fresh perspective on ASEAN service trade and cultural innovation cooperation.

AIFTIS Official Background | ASEAN's Premier Comprehensive International Event for Services Trade

The ASEAN International Fair for Trade in Services (AIFTIS) is the first comprehensive international expo in ASEAN dedicated to the theme of services trade. This fair is jointly organized by the Ministry of Investment, Trade and Industry (MITI), Malaysia and the Malaysian Services Partnership Confederation (MSPC), with support from the Professional Services Productivity Nexus (PSPN) under the Malaysia Productivity Corporation (MPC). As a key flagship event during Malaysia's ASEAN Chairmanship, AIFTIS is committed to:

• Focusing on the high-quality development of the regional services sector

• Building a cross-border service cooperation network

• Promoting the transition of the services trade balance from deficit to surplus

• Enhancing ASEAN's voice in the global services industry

It integrates policy dialogue, industry exhibitions, standard-setting, and talent development.

Venue: MITI Exhibition Hall
Theme: From Deficit to Leadership – Enhancing ASEAN Services Productivity

Speech by YB Liew Chin Tong, Deputy Minister of the Ministry of Investment, Trade and Industry (MITI), Malaysia

Exhibition Highlights

(1) Strong Government Support
AIFTIS has garnered active participation from government agencies, industry organizations, and professional bodies across multiple ASEAN countries. Driven by MITI, it serves as a key strategic platform for regional cooperation.

(2) Wide Coverage of Sectors
Focusing on six key industries: engineering, accounting, legal, management, construction, and advertising, while also expanding to:

• Information and Communications Technology

• E-commerce

• Cultural and Creative Industries

• Education and Training
  It comprehensively covers both traditional and emerging sectors,构建 a holistic ecosystem for the modern services industry.

(3) High Audience Engagement
Attracts a large number of enterprises, associations, professional institutions, and innovation entities from within and outside ASEAN. Forums, exhibitions, and business matching activities run concurrently, providing an efficient platform for regional collaboration.

(4) Comprehensive Functions, Results-Oriented
Includes forums, roundtables, exhibitions, and educational宣讲 sessions, establishing a dialogue mechanism between the government and the private sector. It aims to产出 policy recommendations, development roadmaps, and standards systems, with the goal of creating a long-term, high-level cooperation platform for ASEAN services trade.

Exhibition Zone Organizers

• The presentation of the two major exhibitions at the MITI headquarters not only showcased the latest developments in Asian visual culture but also established an international exchange platform for in-depth cooperation between China and ASEAN countries in fields such as cultural creativity, design education, digital art, and urban culture research.

Curators' Group Photo: Melisa Wong (Left, Secretary-General of Design Asia Collective), Li Sheng (Center, President of the Asia Design Week Organizing Committee), Kamarul Izam (Right, President of the Malaysian Graphic Design Association)