The 2nd International Poster Exhibition of Asian Urban Culture and the "Belt and Road" Digital Art Exhibition of China ASEAN Integration was successfully opened at the UCSI University

On October 7th, 2025, The 2nd International Poster Exhibition of Asian Urban Culture and the "Belt and Road" Digital Art Exhibition of China ASEAN Integration Initiative were grandly opened at De Institute of Creative Arts and Design, UCSI University.

 This exhibition is organied by the Asia Design Week, co-organized by Malaysian Graphic Design Association, Macao Poster Design Association, Design Asia Collective and hosted by De Institute of Creative Arts and Design, UCSI University. The event, by collecting and showcasing the outstanding works of designers from multiple countries, has created a visual and intellectual feast that transcends national boundaries. It aims to display the cultural charm of China and ASEAN countries under the background of the "Belt and Road Initiative", and further promote cultural exchanges and cooperation among regions.

The opening ceremony brought together heavyweight guests from multiple fields such as design, education and culture. The opening ceremony of this event was organized by De Institute of Creative Arts and Design, UCSI University, and was hosted by Xu Qiyu, a doctoral student at UCSI University. This event attracted extensive attention from the international design community. The leaders and guests present at the opening ceremony included:

Khairul Aidil Azlin: Director and Professor of De Institute of Creative Arts and Design, UCSI University

Fu Zhiyong: Associate Professor, Vice Director, Department of Information Art and Design，Academy of Arts & Design, Tsinghua University, PhD Supervisor

Li Sheng: Founder and CEO of Asia Design Week

Miao Ping: Associate Professor of Lu Xun Academy of Fine Arts in China, Director, School of Humanities (Dalian) center for innovation and entrepreneurship, Lu Xun Academy of Fine Arts. PhD in design.

Melisa Wong Meng San: Secretary-General of the Malaysian Graphic Design Association and the Design Asia Collective

Kamarul Izam:  President of the Malaysian Graphic Design Association (mREGA)

Associate Professor Saiful Hasley Ramli:  Faculty of Design and Architecture, Universiti Putra Malaysia

Augustine Wong: Director of Programme, Fashion Design Technology Studies, Sunway College

Mohammad Umair Abd Rahim: Curator of the Art Gallery and Asian Art Museum of the Universiti Malaya

Husaini Yaacob: Former senior lecturer at Universiti Sains Malaysia, adjunct professor at the School of Creative Industries (FOCI), and doctoral supervisor at City University of Malaysia

Wang Jiabao:  Lecturer of Faculty of Creative Arts, Universiti Malaya

Qiao Fang: Director of the Digital Media Art Department at Harbin Cambridge College, Professor

Wang Tao: Associate Professor Wang Tao, School of Art and Design, Anyang Institute of Technology

Xia Qing: Lecturer at Lu Xun Academy of Fine Arts. Doctor at the Academy of Arts and Design, Tsinghua University

Liu Yuliang: Lecturer at Hebei Institute of Fine Arts, Doctor of Philosophy in Design 

Zhu Lin:  PhD at the Academy of Arts and Design, Tsinghua University

And the teachers and students of De Institute of Creative Arts and Design, UCSI University

Professor Dr. Khairul Aidil Azlin, the Director of De Institute of Creative Arts and Design, UCSI University, delivered a speech at the opening ceremony, stating that this exhibition, using posters and digital art as media, has built a bridge for cultural dialogue between China and ASEAN countries, vividly demonstrating the integration and innovation of Asian urban cultures. Through the selection of over a hundred outstanding works, we have presented a new trend in art where traditional elements and cutting-edge digital technologies interweave, highlighting the vigorous vitality of regional creative forces. This event not only deepens mutual understanding and emotional resonance among civilizations but also injects continuous vitality into cross-cultural cooperation and the development of the creative industry.

Professor Dr. Khairul Aidil Azlin, the Director of De Institute of Creative Arts and Design, UCSI University, Delivered a speech

Fu Zhiyong, Associate Professor, Vice Director, Department of Information Art and Design，Academy of Arts & Design, Tsinghua University, said in his presentation that in today's era when artificial intelligence is reshaping communication methods, the exhibition, with the theme of "Urban Culture and Digital Coexistence", provides us with a valuable platform to bridge cultural differences and build a common narrative. We hope that this will serve as an opportunity for us to use art and design to build a bridge of connection and jointly depict the future picture of the "Belt and Road Initiative" and the community with a shared future for mankind.

Fu Zhiyong, Associate Professor, Vice Director, Department of Information Art and Design, Academy of Arts & Design, Tsinghua University, Delivered a speech

Melisa Wong, Secretary-General of the Malaysian Graphic Design Association and the Design Asia Collective, strongly agrees with this: This exhibition uses visual art as a medium, aiming to build a cultural bridge connecting China and ASEAN through graphic design and digital art. Continuing the spirit of the "Belt and Road Initiative" to promote cultural exchanges, look forward to deepening regional dialogue through visual art and jointly exploring broader prospects for cooperation.

Melisa Wong, Secretary-General of the Malaysian Graphic Design Association and the Design Asia Collective, Delivered a speech

Subsequently, Li Sheng, Founder and CEO of Asia Design Week, stated in his speech that this exhibition aims to build a bridge for cultural exchange through design and promote dialogue and integration of creative forces in the Asian region. The event showcased the artistic achievements of cross-cultural cooperation under the background of the "Belt and Road Initiative", highlighting the unique value of design in promoting mutual learning among civilizations. Asia Design Week looks forward to taking this as an opportunity for the Asian Design Week to continue its efforts to promote regional cooperation and jointly explore ways to connect the world through creativity and create a bright future together.

Li Sheng, Founder and CEO of Asia Design Week, Delivered a speech

Finally, Dr. Miao Ping, the chief planner and chief curator of the International Poster Exhibition of Asian Urban Culture and an associate professor at Lu Xun Academy of Fine Arts, introduced in her speech that from May 26th to August 20th, 2025, 3,190 works were collected for this exhibition. Now, 140  works from the invited group, teacher group, student group and professional group have been selected for the exhibition. This exhibition brings together design forces from multiple countries/regions in Asia and Europe, showcasing the diversity and innovative vitality of Asian urban culture. Through visual creations on four major themes, the latest achievements of cultural integration and artistic dialogue under the background of the "Belt and Road Initiative" are vividly presented. These works not only build a cross-cultural exchange platform, but also demonstrate the profound significance of art in promoting mutual learning among civilizations and advancing regional cooperation.

Dr. Miao Ping, the Chief Planner and Chief Curator of the International Poster Exhibition of Asian Urban Culture and the Associate Professor at Lu Xun Academy of Fine Arts, Delivered a speech

Amidst warm applause, the organizers and all the participating guests jointly cut the ribbon for the exhibition, marking the official opening of The 2nd International Poster Exhibition of Asian Urban Culture and the "Belt and Road" Digital Art Exhibition of China ASEAN Integration. Subsequently, the organizers and the guests exchanged commemorative gifts, bringing the atmosphere of friendly cooperation and promoting cultural exchange on the spot to a climax.

The entire opening ceremony came to a successful conclusion in a relaxed yet solemn atmosphere. After the ceremony, the attending guests moved to the exhibition area, stopped to exchange ideas and take photos in front of the selected works, jointly documenting this important moment that promoted regional art dialogue.

The guest cuts the ribbon

The exhibitors exchanged gifts with each other

The guest cuts the ribbon

The guest cuts the ribbon

Guest exhibition moment （Swipe left and right to see more photos）

The overseas tour exhibition will last until November 13, 2025 and will be held successively. It will be conducted in Malaysia and Thailand. On the occasion of The 2nd International Poster Exhibition of Asian Urban Culture and the "Belt and Road" Digital Art Exhibition of China ASEAN Integration, with the joint efforts of the chief curator and the co-curators team as well as the organizing unit, the exhibition has fully demonstrated the diverse features and cultural depth of Asian design. With its unique artistic perspective, it has deepened regional cultural exchanges and become an important milestone in cross-cultural dialogue.

A group photo of all the participants in the opening ceremony

文案：苗苹 朱美静

图片来源：马来西亚思特雅大学

排版：朱美静

终审：李省 苗苹