With the theme "Ceramic Charm & Liquor Aroma: Shaping the Future Together", the conference was organized by the China Alcoholic Drinks Association. It was hosted by the Jingdezhen Liquor Vessel Industry Association, Jingdezhen Ocenos Ceramics Co., Ltd., Jingdezhen Haoli Porcelain Industry Co., Ltd., Jingdezhen Sanxiong Ceramics Co., Ltd., Jingdezhen Zhongrun Ceramics Co., Ltd., Jiangxi Jingde Gongchuang Technology Co., Ltd., Jingdezhen Runyu Ceramics Co., Ltd., and Jingdezhen Taobocheng Co., Ltd. Co-organizers included Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd., Jingdezhen Hongye Ceramics Co., Ltd., Jingdezhen Ruiniu Culture Technology Co., Ltd., Jingdezhen Huangyao Ceramics Co., Ltd., Jingdezhen Chentian Ceramics Co., Ltd., and Jingdezhen Changnan Culture Co., Ltd., with special support from Shenzhen Okamoto Creative Design Co., Ltd.
Song Shuyu, Chairman of the China Alcoholic Drinks Association; Chen Kelong, Deputy Secretary of the Jingdezhen Municipal Committee and Mayor of the Jingdezhen People's Government; Xu Yan, former Vice President, Professor, and Doctoral Supervisor of Jiangnan University; Wu Yuefei, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Fenjiu Group; Zhang Yu, Member of the Party Committee and Vice Chairman of Yibin Wuliangye Co., Ltd.; Tang Xiangyang, Vice President of Zhenjiu Lidu Group and General Manager of Guobao Lidu Liquor; Han Ying, Chief Engineer of Fenjiu Co., Ltd.; Jiang Shaolong, Member of the Party Leadership Group and Deputy Director of the Jiangxi Provincial Department of Industry and Information Technology; Xu Jiusheng, Deputy Director of the Standing Committee of the Jingdezhen Municipal People's Congress; Luo Wenjun, Member of the Party Leadership Group, Deputy Mayor of the Jingdezhen Municipal People's Government, and Secretary of the High-tech Zone Party Working Committee; Gao Xiaoyun, Member of the Party Leadership Group and Deputy Mayor of the Jingdezhen Municipal People's Government; Fang Wenlong, Party Secretary of Jiangxi Arts and Ceramics Technology Institute; Fang Man, Member of the Party Committee and Vice President of Jingdezhen University; Huang Jianping, Member of the Party Leadership Group and Secretary-General of the Jingdezhen Municipal People's Government; and Yu Lixin, Member of the Party Leadership Group of the Jingdezhen Municipal People's Government and Secretary of the Changnan New Area Party Working Committee, attended the opening ceremony of the conference.
Representatives from various levels of the Jingdezhen municipal government, key leaders from Changnan New Area, representatives from nationally renowned liquor enterprises, representatives from ceramic liquor vessel companies, design agency representatives, artists, and media representatives also attended the ceremony.
During the opening ceremony, Mayor Chen Kelong extended a warm welcome to all attending guests on behalf of Jingdezhen City. He stated: "The combination of liquor and ceramics has a long history. This conference aims to promote the integrated development of the ceramics and liquor industries, helping both industries achieve design innovation and product innovation on the basis of cultural inheritance. We firmly believe that this conference will undoubtedly provide new ideas and explore new paths for the development of the liquor and ceramics industries."
Jingdezhen City will also take this conference as an opportunity to further optimize the business environment, cultivate fertile ground for development, and provide comprehensive services for the innovative cooperation between the liquor industry and the ceramics industry. In the future, Jingdezhen City will join hands with liquor enterprises, ceramics enterprises, and creative design institutions to innovate new models of cooperation between famous liquors and famous ceramics, enhance the level of collaboration, and lead the two industries towards a bright future of cultural integration, ecological co-construction, and value co-creation.
In his speech, Chairman Song Shuyu stated: "Currently, the Chinese liquor industry is at a critical stage of transformation, upgrading, and high-quality development. Consumption upgrades are giving rise to personalized demands, cultural confidence is driving the rise of national trends, and technological innovation is reshaping the industrial ecology. The sublimation of the liquor industry stems not only from the adherence to quality but also from the reshaping of value and the guidance of aesthetics. Fine vessels, represented by ceramics, provide an excellent interpretation for fine liquors. Against this backdrop, the cooperation model of 'famous liquor + famous vessel' has evolved from a simple combination of objects to the co-creation of cultural IP, the reconstruction of consumption scenarios, and the symbiosis of industrial value."
The China Alcoholic Drinks Association will continue to promote exchanges and cooperation between the liquor industry and more cross-disciplinary fields such as vessels, art, and design. We look forward to joining hands with colleagues from all sectors to jointly explore the valuable wealth of excellent traditional Chinese culture, empower industries through culture, drive innovation through design, and collectively write a new chapter in the "integration of liquor and vessels." Let Chinese fine liquors and fine vessels go global together, allowing the world to appreciate the beauty of Eastern art and the beauty of life.
At the Yushang Award Ceremony, Chairman Song Shuyu of the China Alcoholic Drinks Association, Chen Kelong, Deputy Secretary of the Jingdezhen Municipal Committee and Mayor of the Jingdezhen People's Government, Jiang Shaolong, Deputy Director of the Jiangxi Provincial Department of Industry and Information Technology, Xu Jiusheng, Deputy Director of the Standing Committee of the Jingdezhen Municipal People's Congress, Luo Wenjun, Deputy Mayor of the Jingdezhen People's Government, Gao Xiaoyun, Deputy Mayor of the Jingdezhen People's Government, and Huang Jianping, Member of the Party Leadership Group and Secretary-General of the Jingdezhen People's Government, presented awards to the winning representatives of the Best Creative Award, the Glass Category, and the Ceramics Category, respectively.
During the summit dialogue session of the conference, Xu Yan, former Vice President and Professor of Jiangnan University; Han Ying, Chief Engineer of Fenjiu Co., Ltd.; Liu Jian, Vice General Manager of Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.; Liu Wen, Chairman of Okamoto Creative Design; Li Sheng, President of Asia Design Week; and Chen Pengfei, Master of Chinese Ceramic Arts and Crafts, National-level Intangible Cultural Heritage Inheritor, and President of the Jingdezhen Liquor Vessel Industry Association, shared profound insights from the perspectives of historical accumulation, practical exploration, and innovative achievements of the two industries. Together, they charted a broad new course with boundless opportunities for the integrated development of the liquor and ceramics industries.
The grand convening of the Liquor & Ceramics Industry Development Conference is not only a tribute to the millennium-old ceramic and liquor culture but also marks the setting sail of a new journey for industrial integration. From historical heritage to contemporary practice, from innovative design to future planning, the conference has collectively outlined a blueprint for "Ceramic Charm & Liquor Aroma" to go global.
In the future, the China Alcoholic Drinks Association will continue to promote the deep integration of the liquor and ceramics industries, driving the upgrade of the "famous liquor + famous ceramics" cooperation model through innovation. By integrating the advantageous resources of these two distinctive industries, exploring new paths for cross-sector collaboration, organically combining ceramic artistic aesthetics with the essence of liquor culture, and tapping into the development potential of the liquor vessel industry, efforts will be made to create innovative products with cultural value and market competitiveness, cultivate new drivers for industrial development, explore new markets for liquor vessel consumption, and achieve industrial linkage, mutual benefit, and win-win outcomes.
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