"Designing Asia, Connecting the Future." The visual identity of this year’s Asia Design Week is built upon the collision of color blocks and typography, with overlapping graphic elements creating a field of visual tension. The use of highly saturated complementary colors symbolizes the coexistence and vitality of cultural diversity, while their layered composition metaphorically reflects the exchanges and mutual learning among Asian countries.
The gradient transitions signify both the process of integration and the possibilities of collaboration. This flow of colors mirrors the journey of nations seeking consensus through diversity, and advancing together into the future through shared understanding.
The geometric composition embodies a reconciliation between rational design and emotional expression, highlighting the unique power of design to communicate, innovate, and connect. Every visual collision becomes an act of dialectical thinking and creative exploration, ultimately achieving intercultural dialogue in a state of dynamic balance.
This is not only a visual narrative of design, but also a cultural manifesto: it resonates with the pulse of Asia’s prosperity and development, proclaims the vision of cooperation and mutual benefit, and demonstrates the boundless potential of design in shaping the future.
主视觉设计
Main Visual Design
Vertical Poster
Horizontal Poster
Use Cases of the Main Visual
Use Cases 1
Use Cases 2
Staff Badge Display
Themed Tote Bag
Asia Design Week 2025 Comes to Xiong'an
In 2025, Asia Design Week will join hands with 11 renowned associations from Asia and Europeto make its official debut in Xiong’an, China, as a featured section (A01) of the Hebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus on sustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
About Organizers
Since its inception in 2018, the Hebei International Industrial Design Week (HIDW), hosted by the Hebei Provincial Government, has become the most influential industrial design event in North China. Over the past seven editions, HIDW has been committed to the theme of 'Design Leading Industrial Upgrading, Innovation Driving Future Life', focusing on industrial design, intelligent manufacturing, green development, and digital creativity. The event has attracted more than 3,000 enterprises from over 30 countries and regions worldwide.
Recognized by leading international organizations such as WDW, WDO, and UFI, HIDW is a key international project supported by the Hebei government and has been featured multiple times on CCTV1. With a rich program including exhibitions, international forums, design awards, industry matchmaking, and achievements release, HIDW has established a model of 'provincial-municipal collaboration and coordinated development.' Today, HIDW serves as a vital platform for showcasing innovation, promoting industrial transformation, and fostering international cooperation in design.
Asia Design Week (ADW) is an international platform for design and art exchange, rooted in Asia and oriented towards the world. Jointly initiated by design associations across Asia and beyond, ADW aims to promote design innovation, cross-cultural dialogue, and international collaboration. Through exhibitions, forums, competitions, publications, and research, ADW creates a dynamic event that integrates professional excellence with public participation. Its core programs include: the Asian Vanguard Art and Design Award, highlighting young creators'innovation and social responsibility; the International Poster Exhibition of Asian Urban Culture, showcasing cultural identity through visual arts and publishing annual catalogues; the ASEAN-China Design Convergence, featuring forums, exhibitions, and residency projects to foster cross-border cooperation; and academic publishing, including the international journal Design and Art Studies and other ADW catalogues for long-term preservation and global dissemination of creative achievements.
ADW collaborates with design associations from Asia and Europe, including Thailand, Indonesia, India, Malaysia, Korea, Russia, Mongolia, and more. With its extensive transnational network and innovative program structure, ADW serves not only as Asia's premier design event but also as a vital engine driving cultural exchange and the creative economy worldwide.
Chief Planner Li Sheng
Advisors Yusaku Imamura (Japan) / Laurent Devos (Belgium) / Sun Jie / Zhang Hao / Liu Xin / Lan Chao / Joseph Wong (Hong Kong, China) / Jihyun Park (Korea) / Kamarul Izam (Malaysia) / Hu Hongwei (Korea) / Zhang Yanfeng / Maria Suleimenova (Russia) / Jean-François Peters (Belgium) / Mohamed Zakaria Soltan (Egypt) / Yang Ke
Chief Curators Li Sheng / Zhang Zhejun
Co-Curators Kim Sung Pil (Korea) / Yu Eun Mi (Korea) / Alexander Bobykin (Russia) / Odongerel Tsayanjamts (Mongolia) / Lee Shawn (Taiwan, China) / Ding Zhaozhen (Taiwan, China) / Silawat Virakul (Thailand) / Yoonho Yoo (Korea) / Bala Mahajan (India) / Ahmad Azmi (Malaysia) / Prananda L. Malasan (Indonesia) / Huang Guanghui (Macau, China) / Melisa Wong (Malaysia) / Lü Sihaowei / Liu Juanyu
Creative Director Li Sheng
Visual Identity Design Ou Zhenhao
Motion Design Luo Zhikun
Exhibition Design Li Sheng / Zhang Zhejun / Lü Sihaowei
Secretariat Zhu Meng / Yi Hanlin / Yu Jialu
Organizing Committee of the 3rd Asia Design Week
August 28, 2025
Kuala Lumpur, Hong Kong, Seoul
(+60) 1116687852 (Whatsapp) / ADW-01 (WeChat)
official@asia-design-week.com
