Joint Launch | The 10th Edition! 2025 Design Marathon Grandly Kicks Off, Welcome to Run!

Diversity | University Workshops

Deep collaboration with China's top art and design institutions, including the Central Academy of Fine Arts, Nanjing University of the Arts, Jiangnan University, Beijing Fashion Institute, Tianjin Academy of Fine Arts, LuXun Academy of Fine Arts, Sichuan University, Zhejiang University, Beihang University, Beijing University of Technology, Shandong University of Art & Design, etc., promotes the integration of teaching philosophies and styles among different institutions.

Big Names | Corporate Workshops

Partnering with leading industry enterprises, such as Tencent TiMi Studio Group and Xinhuanet, brings the most authentic industry issues and market demands, directly connecting design with business practice. This provides participants with valuable industry insights and career development opportunities.

Cutting-Edge | International Workshops

Expanding international perspectives, developing projects in collaboration with organizations and universities from countries such as the United States, the United Kingdom, Italy, Australia, South Korea, and Japan. Focusing on the world's most cutting-edge design concepts and technologies, it cultivates participants' cross-cultural and跨语境 collaboration abilities.

Taking its 10th anniversary as an opportunity, the 2025 Design Marathon has achieved significant breakthroughs in both international depth and industrial integration strength. This edition has constructed an academic network spanning Asia, Europe, and the Americas, which not only greatly enhances the professional standards and academic value of the event but also creates valuable opportunities for participants to engage in direct dialogue with world-class design masters and industry leaders.

The most groundbreaking highlight of this edition lies in the depth of its industrial integration — over 60% of the projects directly originate from the real-world needs of leading enterprises like Tencent TiMi Studio Group and Xinhuanet, ensuring that all creative projects possess clear market orientation and commercial value. Simultaneously, the event has established credit recognition and direct recommendation channels with multiple international A-level design competitions, providing outstanding participants with a global platform for showcasing their work and professional development opportunities.

Through this series of innovative initiatives, the 2025 Design Marathon integrates education, competition, industry, and incubation, offering a complete growth path from learning to entrepreneurship for global design talents. This fully demonstrates the unique value and industry influence the event has cultivated over its ten years of development.

New Quality Productive Forces under the Inheritance of Cultural Context

"New Quality Productive Forces under the Inheritance of Cultural Context" refers to the process within the design industry where the core resources are rooted in excellent Chinese cultural heritage. Through new means such as digital technology, artificial intelligence, and green materials, traditional cultural elements undergo creative transformation and innovative development. This gives rise to new types of design production outcomes characterized by high added value, high creativity, and high integration. It not only reshapes the design value chain, promoting a deep coupling of traditional crafts with modern technology and market demands, but also activates consumption potential through cultural identity. It builds a sustainable design ecosystem, achieving a simultaneous leap in cultural soft power and industrial competitiveness.

The 2025 Design Marathon International Workshops focus on diverse cross-disciplinary integration and cutting-edge innovation, covering a range of uniquely themed workshop topics, including:

• FMCI New Species Imagination Workshop

  BGD-GAD Cross-Border Design Workshop

  ADW Critical Playground Workshop

  BUAAID Silver Design Workshop

  Guoyun Aesthetics Cross-Border Opera Workshop

  International Art Licensing Fund Cultural IP Workshop

  DDM Little Red Book "Planting Grass" Operation Workshop

  SDEA Service Design Workshop

  Zhejiang University Ningbo Institute of Technology Intelligent Vehicle Cockpit Design Workshop

  Shandong University of Art & Design AI Design Workshop

  Tianmei Cultural Design Workshop

  Tencent TiMi Game Design Workshop

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