The 2025 4th Hainan International Designer Competition focuses on "Digital Creative Design" with the theme "Digital Connects the World, Design Empowers Going Global". Closely following the mainline of deep integration between Hainan's characteristics and the digital economy, centering on the two core tasks of international narrative expression of local culture and digital creativity promoting industrial upgrading, the competition adopts a mode of "dual-track drive, competition-industry linkage, and integration of local and international elements" to promote the transformation of design and creative achievements into the real economy.

(1) Organizers

• Department of Industry and Information Technology of Hainan Province

• People's Government of Lingshui Li Autonomous County

(2) Co-Organizers

• Member Units of the Hainan International Design Island Special Task Force

(3) Host

• Hainan Lingzhi Technology Co., Ltd.

Competition Schedule

Call for Entries: July 10, 2025 – September 5, 2025

Preliminary Review: September 10 – 15, 2025 (Online Evaluation)

Final Review: Late September 2025 (Offline Evaluation)

Award Ceremony: Late September 2025

Call for Entries

(1) Competition Theme

Digital Connects the World, Design Empowers Going Global

(2) Track Settings and Propositions

1. IP and Product Design Track: Using Hainan cultural elements as a reference, solicit design proposals for Hainan's distinctive cultural IPs,特色 products, brand visuals, creative packaging, and场景 experiences.

• Proposition 1: Hainan Culture • Diverse Coexistence
  Extract characteristic cultural elements from Hainan's Li and Miao ethnic groups, aerospace, tropical海洋, Tanka, Dongpo, and others. Design visual patterns or IP images, as well as product or brand application proposals.

• Proposition 2: Creative Packaging • Smart Manufacturing in Hainan
  Focus on the innovative upgrading of packaging for agricultural and sideline products, light manufacturing, tourism cultural and creative goods. Design solutions suitable for个性 customization and digital printing using green and sustainable concepts.

2. Digital and Interaction Design Track: Focus on scenarios such as the digital economy, cultural tourism experiences, duty-free consumption, and cultural出海. Solicit entries like digital creative content, mini-games, animation, digital humans, short video dramas, and digital promotional films.

• Proposition 3: Digital-Physical Integration • Scenario Empowerment
  Create digital creative works with完整 narrative structures, visual expression, and interactivity using formats such as digital visual art, AR/VR content, mini-games, animation, digital humans, short dramas, and digital promotional films.

(3) Participation Requirements

1. Eligibility
   Domestic and international enterprises, institutions, design agencies, designers, and design teams are eligible to participate.

2. Scope of Submissions
   Entries include but are not limited to: design proposals for cultural IPs,特色 products, brand visuals, creative packaging, scene experiences; as well as digital creative works such as digital creative content, games, animation, digital humans, short video dramas, and digital promotional films.

3. Important Notes
   Submitted works or proposals must comply with national industrial policies, relevant technical and standards regulations, and must not infringe upon others' intellectual property rights or involve other illegal activities. If a participant is found to have plagiarized or committed other infringements, the organizers reserve the right to disqualify them and report the matter.
   The same work or proposal can only be submitted by one entity, and the same entity may submit a maximum of 5 works or proposals. Participants must submit required materials such as work display boards and design descriptions as instructed.

(4) Participation Method

Participants must submit their materials through the competition's registration system (www.hainan-design.com) by 24:00 Beijing Time, September 5th.

Competition Inquiries: Zheng Miaomiao 18789171167, Zhang Yunhao 13488814075, Email: submit@hainan-design.com.

1. Registration Time
   Registration is open from July 10th to September 5th. There is no registration fee for this competition. However, participants are responsible for all expenses incurred during participation, such as the use of creative tools, carrier equipment, work logistics, intellectual property applications, and travel.

2. Material Requirements
   (1) Registration Information
   (2) Work Description: Submit a description (max 500 words) covering the creative design concept, technical processes (or digital technologies used), application scenarios, and commercial or social value.
   (3) Related Materials

   • IP and Product Design Track: Submit main images of the work and scene display images, as well as electronic files such as videos illustrating the product design concept and display效果. Single image resolution no less than 300 dpi, file size no more than 5MB; video duration no more than 30 seconds, file size no more than 100MB.

   • Digital and Interaction Design Track: Submit a cover image for the work, work demonstration files, videos or sample reels, and operation guides (if any). Single image resolution no less than 300 dpi, file size no more than 5MB; video or sample reel resolution above 1920×1080, duration no more than 3 minutes, file size no more than 1GB.
     (4) Bonus Point Application

   • Competition Communication Bonus: Before each evaluation round begins, participants may submit完整 screenshots of positive content related to the competition activities and their own entries, along with proof of communication data, published on well-known domestic and international social media platforms such as WeChat Official Accounts/Video Channels, Little Red Book, Douyin, and TikTok.

Competition Evaluation