Co-organized Event | 2025 2nd "Guoyun Xinsheng" (Newborn National Charm) International Creative Design Competition Call for Entries Announcement!

2025 marks the year for the Hainan Free Trade Port to commence independent customs operations and expand its opening-up. According to the plan outlined in the "Master Plan for the Construction of Hainan Free Trade Port", the Hainan Free Trade Port will achieve independent customs operations this year, positioning it as a crucial gateway leading China's opening-up in the new era. To promote the prosperous development of the art and design industry within the Hainan Free Trade Port, and grounded in its dual positioning as a "Hainan Free Trade Port" and an "International Design Island", the Hainan Art and Design Association will host the 2025 2nd "Guoyun Xinsheng" (Newborn National Charm) International Creative Design Competition.

The core theme, "Guoyun Xinsheng" (Newborn National Charm), carries profound meaning. It aims to reinterpret classic elements of traditional culture through modern design techniques, advocating for the global creative community to decode the spiritual core of traditional culture. It represents a globalized form of expression and a creative dialogue that transcends time.

The inaugural competition received nearly a thousand works from around the world, with enthusiastic participation from students, faculty, and professional designers from numerous renowned domestic and international institutions, including Tsinghua University, Peking University, the Central Academy of Fine Arts, the China Academy of Art, City University of Hong Kong, Macau University of Science and Technology, Keimyung University (South Korea), the Royal College of Art, and LKK Innovation Design Group. Selected works from the competition were exhibited offline for five days at the Kejak International Art Museum (Daegu, South Korea).

For this edition of the competition, the Hainan Art and Design Association invites global creators to join hands and, on the axis of history and the future, compose a new cultural chapter for the new era.

Eligibility:

The competition is open to design professionals worldwide, university faculty, and students majoring in art/design, among others.

Track Categories:

• Track A: "Guoyun Xinsheng" (Newborn National Charm) Theme Track

• Track B: Open Theme Track

• Track C: "Guoyun Xinsheng" (Newborn National Charm) AIGC Special Track

Submission Categories:

a. Visual Communication
(Branding, VI System, Logo, Packaging, Book, Typography, Poster, Illustration, etc.)

b. Product Design
(Appearance, form, structure, process, material of various industrial products, etc.)

c. Environmental Space
(Landscape, Garden, Architecture, Interior, Exhibition, Planning, etc.)

d. Fashion and Accessories
(Fashion, Jewelry, Dyeing and Weaving, Fabric, Footwear and Headwear, Accessories, etc.)

e. Other Categories
(Other art forms, etc.)

International Special Invitation:

100 internationally renowned designers are specially invited to participate and submit works (Exhibition + Electronic Certificate).

1. Grand Award - Gold - 1 Winner (Prize: 5000 RMB + Exhibition + Certificate)

2. Grand Award - Silver - 1 Winner (Prize: 3000 RMB + Exhibition + Certificate)

3. Grand Award - Bronze - 1 Winner (Prize: 1000 RMB + Exhibition + Certificate)

4. Gold Award - Winning Percentage 5% (Exhibition + Electronic Certificate)

5. Silver Award - Winning Percentage 9% (Exhibition + Electronic Certificate)

6. Bronze Award - Winning Percentage 18% (Exhibition + Electronic Certificate)

7. Excellence Award - Winning Percentage 28% (Electronic Certificate)

8. Finalist Award - Winning Percentage 39% (Electronic Certificate)

Additional Benefits:

1. Winners of the Bronze Award and above will be eligible for membership in the "Hainan Art and Design Association". Winners of the Excellence Award and Finalist Award will be eligible to apply for membership in the "Hainan Art and Design Association".

2. Award-winning works will have the opportunity to be recommended by the organizer to participate in various cooperative competitions and awards, increasing their visibility and creating more opportunities.

3. Award-winning works will have the opportunity to be recommended by the organizer for transformation from concept to reality, and winners may be prioritized as invited design units or individuals for partners, opening a new chapter of collaboration.

1. Entry Requirements:

   • Each entry may have a maximum of 3 authors.

   • All entries, regardless of category, must be submitted as images.

   • The layout for single images or series must fit within one A3 sheet (vertical orientation).

   • Format: JPG, Color Mode: CMYK, Resolution: 300 dpi. Total file size must be within 20MB.

2. Fill and Submit Registration Form:

   • Download link for the "2025 2nd 'Guoyun Xinsheng' (Newborn National Charm) International Creative Design Competition Registration Form":

   • Download directly from the official WeChat service account of the Hainan Art and Design Association.

   • File Name: 2025第二届“国韵新生”国际创意设计大赛报名表.xlsx

3. File Requirements:

   • Package the folder containing your work into a RAR or ZIP compressed file.

   • The compressed file naming format is:
     Competition Track - Submission Category - Author's Name - Work Title

   • (Example: A-Guoyun Xinsheng Theme Track - a-Visual Communication - Zhang San - Xinsheng)

   • Note: The folder must contain: Entry Work(s) + "Entry Registration Form" with complete details.

4. Submission Email Addresses:

• Track A: "Guoyun Xinsheng" (Newborn National Charm) Theme Track: 2742045811@qq.com

• Track B: Open Theme Track: 1826247716@qq.com

• Track C: "Guoyun Xinsheng" (Newborn National Charm) AIGC Special Track:  1748503176@qq.com

  

Academic Support Organization:

Posts & Telecom Press Co., Ltd.

Organizer:

Hainan Art and Design Association

Host:

Organizing Committee of the "Guoyun Xinsheng" International Creative Design Competition

Special Support Organization:

Ruisihe (Beijing) International Culture Co., Ltd.

Special Invitation Support Organizations:

China-Korea Creative Design Association
Sino-European International Design Culture Association
Digital Art Division, Posts & Telecom Press Co., Ltd.

Supporting Media:

People's Daily Client, Beijing Review, China Hainan Net, Phoenix Net Hainan Client, Sanya Net, Sanya Net News, Sanya Window, Dingjian News, Toutiao, Sina Platform, Tencent, CCTV Public Welfare Voice, Public Welfare China, People's Public Welfare Net, Global Public Welfare Net, World Culture Net, Design China Net, China Designer Net, Design TOP, Art and Education, Artron Net, Design Home, Zuijia Design (Most Design) , ShejiSai , D9 Design, Art Competition Media Center (MADC), Global Art Competition Net, International Art Exhibition Net, Design Research Institute, Design Competition Net, Mr. Think Net, Zhengjima, Design Competition Net, Weike Marina, Hot Events, Cultural and Creative Competition Net, Creative Competition Net, Zhengji Forum, I Love Design Competition Net, Poster Design Jun

Supporting Organizations:

Asia Design Week, Creative China Design Alliance, National Cultural and Creative Design Industry Alliance, IEED International Ecological Environment Design Alliance Greater China, French International Association of Artists and Designers, Ceramics Committee of the EU Cultural Directorate General, Asia Pacific Culture Creative Industries Association, Asia Art and Design Association, Asia Jewelry Culture Design and Craft Association, Beijing Design Society, Guangzhou Creative Industry Association, Shenzhen Commercial Art Design Promotion Association, Heilongjiang Art and Design Association, Jilin Art and Design Association, Jilin Fashion Designers Association, Liaoning Decoration Association, Shandong Cultural and Creative Design Industry Association, Shandong Industrial Design Association, Sichuan Graphic Design Association, Hubei Art and Design Association, Hubei Cultural and Creative Industry Association, Jiangxi Industrial Design Society, Zhejiang Industrial Design Association, Guangxi Fashion Designers Association, Hainan Artists Promotion Association, Sanya Design Association, Hefei Industrial Design Association, Hangzhou Cultural and Creative Association, Shaoxing Industrial Design Association, Chenzhou Designers Association, Foshan Industrial Design Society, Jinjiang Industrial Design and Fashion Creative Association, Jingzhou Cultural and Creative Industry Association, Yiwu Industrial Design Association, Kunming Cultural and Creative Industry Association, Guangzhou Panyu District Jewelry Design and Craftsmanship Association, New Youth Designers Alliance

Supporting Universities/Institutions:

King Mongkut's University of Technology Thonburi (Thailand), Shinawatra University (Thailand), College of Fine Arts, Keimyung University (South Korea), Faculty of Creative Technology & Heritage, Universiti Malaysia Kelantan (Malaysia), School of Art, Suzhou University of Science and Technology, Academy of Fine Arts, Shanxi Normal University, School of Fine Arts, Jiangxi Science and Technology Normal University, School of Art and Design, Gannan Normal University, School of Creative Design, Hainan Tropical Ocean University, Academy of Fine Arts, Huanggang Normal University, School of Art and Design, Hunan University of Arts and Science, School of Art and Design / International Education College, Hunan City University, School of Art and Design, Henan University of Urban Construction, Hunan Applied Technology University, Kunming Media College, Academy of Fine Arts, Haikou College of Economics, School of Art and Design, Ningbo University of Finance and Economics, School of Digital Arts and Design, Dalian Neusoft University of Information, School of Fine Arts and Creativity, Guangzhou Applied Technology University, School of Art and Design, Fuzhou University of International Studies and Trade

Partner Enterprises:

Beijing Hanhai Longteng Network Technology Co., Ltd., Yushantang | Hangzhou Xianya Tuchuang Technology Co., Ltd., Jiangsu Bopan International Education Group, Baiwobo (Hainan) Culture Media Co., Ltd.

Final Review Jury:

• Chen Hanqing: Honorary Dean, Professor, Doctoral Supervisor, School of Art and Design, Wuhan University of Technology; Director, Hanqing Art Museum, Wuhan University of Technology; Specially Invited Vice President, China Industrial Design Association.

• Cao Xue: Deputy Director of the Academic Committee, Professor, Doctoral Supervisor, Guangzhou Academy of Fine Arts; Leader of the Design Team for "Bing Dwen Dwen", the mascot of the 2022 Beijing Winter Olympics.

• Zhang Fuye: Professor, Doctoral Supervisor, Postdoctoral Cooperative Supervisor, Teaching Supervisor, School of Fine Arts, Tsinghua University; Director, World Art History Institute; Distinguished Professor, Doctoral Supervisor, Chinese National Academy of Arts.

• Zhang Zhenfu: Professor-level Senior Arts and Crafts Artist, Doctoral Supervisor; Chairman, Creative China Design Alliance; Chairman, National Cultural and Creative Design Industry Alliance; Distinguished Researcher, Urban Design and Innovation Institute, Central Academy of Fine Arts.

• Li Zhongyang: Professor, Doctoral Supervisor, School of Fine Arts, Capital Normal University; Director, Visual Design Education Institute, Capital Normal University; Member, International Council of Design (ICO-D); Member, AIGA; Director, Korea Society of Design (KSDS).

• Zhi Lin: Former Dean, Professor, Doctoral Supervisor, School of Fine Arts, Jiangxi Science and Technology Normal University; Expert Receiving Special Government Allowance from the State Council; Member, Arts and Crafts Art Committee, China Artists Association; China Ceramic Design Art Master.

• Lim Heon-woo (South Korea): Former Dean, Professor, Doctoral Supervisor, Head of Visual Communication Design, College of Design, Keimyung University; Academic Advisor, China-Korea Creative Design Association.

• Jang Soon-gyu (South Korea): Professor, Doctoral Supervisor, College of Design, Keimyung University; Academic Advisor, China-Korea Creative Design Association; Recipient of the Korea Talent Award (Presidential Award).

• Nik Zulkarnaen (Malaysia): Deputy Dean, Professor, Doctoral Supervisor, Faculty of Creative Technology & Heritage, Universiti Malaysia Kelantan; Renowned Education Expert in Malaysia.

Expert Reviewers:

• Fan Hongbin: Chinese National Arts and Crafts Master; Dean, China (Hong Kong) Academy of Fine Arts; Academic Director, Fan Hongbin Art Museum; Chairman, Art Committee, Hong Kong Artists Association; Visiting Professor, Communication University of China; Visiting Professor, Japan International Art Institute.

• Zhang Yanfeng: Executive Chairman (China), French International Association of Artists and Designers; Visiting Professor, School of Design, Central Academy of Fine Arts; Vice President, Urban Culture Planning Committee, China Culture Promotion Association.

• Ma Weiye: Professor; Honorary President, Asia Pacific Culture Creative Industries Association; Co-founder, iGen6; Member, Expert Committee on Technology, Industry and Finance, Shenzhen United Institution of Finance & Industry & Innovation.

• Cheng Man-chi: President, Asia Jewelry Culture Design and Craft Association; President, Guangzhou Panyu District Jewelry Design and Craftsmanship Association; Fellow (Jewelry Industry), Hong Kong Institution of Industry Accreditation.

• Liu Xinggui: Chartered Builder (MCIOB), Doctoral Supervisor; President, Liaoning Decoration Association; Vice Chairman, Creative China Design Alliance; Vice Chairman, National Cultural and Creative Design Industry Alliance.

• Liu Keli: Executive President and Secretary-General, Jilin Art and Design Association; Vice Chairman, Creative China Design Alliance; Executive Vice Chairman, National Cultural and Creative Design Industry Alliance.

• Wang Hui: Professor, Master's Supervisor, Subject Leader, School of Media, Harbin Normal University; Executive President and Secretary-General, Heilongjiang Art and Design Association.

• Zheng Xuehua: Senior Arts and Crafts Artist; Executive President and Chairman of the Expert Committee, Shenzhen Commercial Art Design Promotion Association; Vice Chairman, Creative China Design Alliance; Vice Chairman, National Cultural and Creative Design Industry Alliance.

• Qiu Yu: Professor, Master's Supervisor, School of Art and Design, Wuhan Institute of Technology; Member, Hubei Provincial Federation of Literary and Art Circles; President, Hubei Art and Design Association; Vice Chairman, Creative China Design Alliance.

• Yuan Zhaohui: Dean, Professor, Master's Supervisor, Academy of Fine Arts, Huanggang Normal University; National Committee Member, Design Professional Committee, China Packaging Federation.

• Li Botao: President, Guangzhou Creative Industry Association; Director of the Rural Special Review Panel, Nanyue Ancient Road Cultural and Creative Competition; Director of the Review Panel, Guangzhou Nansha Cultural and Creative Competition; Reviewer for China Gifts Industry Promotion Plan Recommended Products; National Standards Expert Reviewer for Packaging Designer Vocational Skills.

• Fu Bing: Chairman, Chengdu Heiyi Cultural and Creative Group Co., Ltd.; Secretary-General, Sichuan Graphic Design Association; Deputy Director, Art Design Committee, Sichuan Artists Association.

• Liu Zhaohui: Dean, Professor, Master's Supervisor, School of Creative Design, Hainan Tropical Ocean University; Director, Hainan Tropical Rainforest Digital Art and Intelligent Design Research Center; Senior Visiting Scholar, Tsinghua University.

• Pan Peng: Senior Engineer; Dean, Beijing Yangmei Chuangxin Urban Architecture and Design Institute; Deputy Secretary-General, Beijing Design Society.

• Yu Huan: Deputy Secretary-General, Beijing Design Society; Executive Secretary-General, Creative China Design Alliance; Executive Secretary-General, National Cultural and Creative Design Industry Alliance.

• Liang Zhe: Associate Professor, Master's Supervisor, School of Art and Design, Zhengzhou University of Light Industry; Deputy Secretary-General, Sino-European International Design Culture Association; Visiting Scholar, Visiting Professor, University for the Creative Arts (UK).

• Yang Chao: Professor, Master's Supervisor, Communication University of Zhejiang; Nominee for the Top Ten Outstanding Youth in China's Design Industry.

• Liu Yang: Research Scholar in Generative Artificial Intelligence; AI Course Producer, Posts & Telecom Press Co., Ltd. ; Author of "AI Painting Business Case Creativity and Practice" (Tsinghua University Press); Author of "AI Short Video: Introduction and Practice" (Posts & Telecom Press Co., Ltd. ).

• Shen Chenxi: Expert in Aesthetic Education, Training Center, China Education Daily; Vocational Skill Level Evaluator for Cultural Relics Restorer and Appraiser/Valuer, China Light Industry Council; Deputy Secretary-General, Cultural Arts Committee, China Second-hand Goods Association.

• Li Sheng: Master's Supervisor, Curator; Founder, Asia Design Week; Founder, Asian Vanguard Art and Design Award (AVADA) ; Founder, International Poster Exhibition of Asian Urban Culture.

• Wang Hui: Associate Professor, Doctoral Supervisor; International Master's and Doctoral Supervisor, King Mongkut's University of Technology Thonburi (Thailand); Director, China-Thailand Cultural and Art Exchange Center, Krirk University (Thailand); Director, International Exchange Center, School of Journalism and Communication, Shinawatra University (Thailand).

• Yang Jiao: Master's Supervisor, Curator; Director, Management Committee of the Giant Panda National Park Public Welfare Fund, Sichuan Greening Foundation; Secretary-General, Giant Panda National Park Cultural and Creative Innovation Alliance, Sichuan Province; Executive Deputy Secretary-General and President of the Industry-Education Integration Committee, Sichuan Graphic Design Association.

• Zhao Zhiguojun: Senior Design Expert certified by the China Industrial Design Association; National Committee Member, Design Professional Committee, China Packaging Federation; Visiting Expert, School of Continuing Education, Central Academy of Fine Arts.

• Zhang Xuwei: Visual Worker, Curator; Member, Zhejiang Artists Association; Director, Design Art Committee, Jiaxing Artists Association; Member, Shenzhen Graphic Design Association; Professional Member, Japan Graphic Design Association; Director, Sino-European International Design Culture Association; Founder, ZiMol.

• Gu Jian: President, Hainan Artists Promotion Association; Vice President, Hainan Intangible Cultural Heritage Protection Association; Film Producer.

• Lyu Jinguang: Vice Dean, Associate Professor, Master's Supervisor, Academy of Fine Arts, Shanxi Normal University; Director, Shanxi Convention and Exhibition Industry Association; Director, Hainan Art and Design Association.

• Deng Quan: Party Branch Secretary and Vice Dean, Associate Professor, School of Fine Arts and Creativity, Guangzhou Applied Technology University; Curator; Director, Hainan Art and Design Association.

• Zhang Jun: Vice Dean, Professor, Doctoral Supervisor, College of Fine Arts, Hainan Normal University; Expert Committee Member, Cultural Heritage Protection Committee, China Culture Promotion Association; Executive Vice President, Hainan Art and Design Association.

• Liu Jun: Associate Professor, Master's Supervisor, Party Branch Secretary of Fine Arts and Design, School of International Communication and Arts, Hainan University; Executive Vice President, Hainan Art and Design Association; Visiting Scholar, Central Academy of Fine Arts, Nankai University, etc.

• Zhang Rui: Associate Professor, Master's Supervisor, School of International Communication and Arts, Hainan University; Member, Academic and Education Working Committee, China Advertising Association; Executive Vice President, Hainan Art and Design Association; Vice President and Secretary-General, Haikou Artists Association.

• He Zhangqiang: Executive Dean, Professor, Master's Supervisor, Academy of Fine Arts, Haikou College of Economics; Member, Digital Games and E-sports Committee, National Association of Computer Basic Education in Higher Education; Executive Vice President, Hainan Art and Design Association.

• Liang Pingping: Hainan Head, IEED International Ecological Environment Design Alliance; Researcher, Cultural and Creative Art Center, Hainan Provincial Committee of the Taiwan Democratic Self-Government League; Executive President and Director of the Environmental Art Professional Committee, Hainan Art and Design Association; Senior Engineer, Hainan Vocational University of Science and Technology.

Chief Advisor:

• Wang Qiji: National First-Class Artist, Doctoral Supervisor; Executive President, Secretary-General, Founder, Hainan Art and Design Association; Vice Chairman, Creative China Design Alliance; Vice Chairman, National Cultural and Creative Design Industry Alliance.

Curators:

• Yang Dianqing, Dong Shuo

Co-Curators:

• Hu Wenbo, Wang Yunke, Zhang Xuli, Su Jie, Li Shihao, Du Chun, Chen Shicong, Wang Fang, Gao Zhanhui, Zhang Mei, Hu Chunhua, Zhou Changqing, Cai Jiasui, Jung Soo-hyun (South Korea), Steiner Andrew Lee (USA), Metzger Christoph (Germany), Donella Greta (Italy), Haake Abigail Lin (India)

Curatorial Execution:

• Huang Xuanrui, Li Baiyun, Tang Liandong, He Yaqi, Meng Chunya, Cai Wanyi, Zhang Yuhong, Yin Yichuan, Deng Peipei, Wei Zhiqiang, Zhang Han, Tang Panpan, Feng Pengjie, Li Shuai, Shuai Jianwen, Yao Zheng